Founded in Paris, BRUT began as a deep exploration of vintage clothing and garment history. Since 2016, our extensive archive — built piece by piece from rare finds sourced around the world — has become a reference point for designers, stylists, and fashion houses seeking authenticity and historical accuracy. What started as a private research showroom evolved into a creative laboratory where past and present continuously inform one another.

Over time, this expertise naturally led us to create our own line.

BRUT Collection was born from this foundation in 2020: a contemporary wardrobe shaped by historical knowledge. Each piece reflects our commitment to timeless design, honest materials, and purposeful construction. We focus on natural fabrics, precise cuts, and garments that are meant to live, age, and evolve with the wearer.

Quality is central to our process. We collaborate with carefully selected manufacturing partners chosen for their technical expertise and true craftsmanship. Every fabric and construction decision reflects our commitment to durability, precision, and honesty.

At the core of our identity is reinterpretation. We don’t replicate vintage garments — we study them, deconstruct them, and translate their essence into modern silhouettes. The result is clothing that feels familiar yet relevant, rooted in heritage but designed for today.

Sustainability is not a marketing angle for us — it is inherent to how we think. Through our Rework® program, we integrate carefully sourced vintage materials and dead stock fabrics into new creations, giving existing textiles a second life. Alongside these upcycled elements, we produce the majority of our collection locally, working closely with trusted workshops and our Paris atelier to maintain uncompromising quality.

BRUT stands for a culture of clothing — one that values research, craftsmanship, and longevity over trends. We create garments with depth, character, and integrity.

Since its beginnings, BRUT has been more than a fashion label — it has been a cultural hub for vintage expertise. The brand’s roots go back to the early 2010s with its founder, Paul Ben Chemhoun, who built one of Paris’s most respected archives of vintage garments. Originally a private collection and showroom for professionals, this archive became a destination for designers and fashion researchers looking for rare historical pieces. Today, this archive continues to influence both our collections and the broader fashion community.

In recent years, BRUT’s reputation has grown beyond Paris, with international interest driven by its unique approach to menswear. The brand’s signature style — a blend of authentic vintage aesthetics with modern sensibilities — has resonated especially strongly in markets like New York, where queues form for drops and the ethos of utilitarian, well-crafted garments aligns with contemporary fashion trends.

Our Paris flagship on Rue Réaumur is more than a boutique; it’s a space where the legacy of workwear, military clothing, and vintage design converges with new creativity. Here, visitors can explore not only the latest BRUT Collection but also pieces from our Rework® program. We believe that understanding the past — from utility clothing to heritage fabrics — enriches the future of design.

BRUT’s community-centric approach emphasizes collaboration, education, and inspiration. Through workshops, partnerships, and archival research, we continue to push the boundaries of what modern clothing can be, rooted in knowledge, crafted with care, and built to last.