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BRUT x CLOVIS OCHIN
FOR NATURALL 25'

If you’ve ever wandered through the Marché des Enfants Rouges or other Parisian hotspots dedicated to good food and drinks, chances are you’ve come across him…


Clovis Ochin has been part of the BRUT family for a few years now. A passionate supporter of the brand from day one, he regularly rocks the brand at various shows like F*ck, That’s Delicious* alongside his friend Action Bronson, or during his concerts.


It just felt right for us to collaborate on a collection inspired by the vibe around Clovis sphere and vibes The result is a capsule collection featuring t-shirts, beanies, and a bottle of wine. This ultra-limited edition is for lovers of good vibes, music, wine, food…and all of life’s pleasures.


THE CAPSULE DROPS SATURDAY, FEBRUARY 1ST, EXCLUSIVELY ONLINE AND IN-STORE.

SIGN UP BELOW ID YOU DON'T WANT TO MISS IT !

NATURALL WINE FAIR 2025

NATURALL 2025 is all about pleasure and transparency! see you saturday the 1st of february at domaine de la roulière. all the wines presented are guaranteed 100% natural and delightful, based on analysis - no sulfites, no default (mouse, volatile etc…) …

wine is not a joke … it's not only fun .. deep, and precious … we love wines!


CLOVIS OCHIN

For those who don’t know him yet, Clovis Ochin is an iconic figure in the natural wine scene in France. He’s known for his unconventional approach and his mission to make natural wine more accessible. He’s a vocal critic of traditional winemaking methods, which he says “drug the vines” with fertilizers and pesticides, compromising the authenticity of the terroir.

Clovis often compares natural wine to freshly squeezed orange juice—highlighting its freshness and authenticity. His passion for wine was sparked in 2005, during a chance visit to a Parisian wine cellar where he discovered natural wines. A key moment in his journey was meeting Jean-Pierre Robinot, a legendary figure in natural wine and an iconic winemaker from the Loire region. This mentorship played a pivotal role in shaping Clovis’s passion and expertise in the natural wine world.

Today, Clovis continues to influence the natural wine scene in Paris and beyond, sharing his passion through various platforms, including musical collaborations and media appearances.

NATURAL WINES ON TV

F*CK THAT'S DELICIOUS

A show all about food and the good life, Fck, That’s Delicious* is hosted by rapper, chef, and charismatic personality Action Bronson. Originally aired on Viceland, this series dives into Bronson’s passion for food, seamlessly blending culture, music, travel, and gastronomy.

The connection between Clovis and Action Bronson is a natural fusion of two worlds: natural wine and unapologetic food culture.

More than just sipping wine, Clovis introduced Bronson to the universe of natural wines—a field he knows inside out. With his passionate and educational approach, Clovis managed to captivate Bronson and his crew while sharing his vision of authentic, no-frills wine.

This collaboration proved that wine can find its place in a modern, accessible culture—far from the elitist clichés that often surround it.

NATURALL, MUSIC & LIFE

Launched in 2023, NATURALL is a natural wine salon created by Clovis Ochin in collaboration with his winemaker friends, including Partida Creus, Les Vignes de Babass, and Emily Mutombo.

This event brings together producers of “zero-zero” or additive-free wines—crafted without any chemical intervention—to offer an authentic experience for both wine professionals and enthusiasts.

Naturall embodies Clovis’s philosophy: promoting authentic wines while creating unique experiences that blend wine tasting, gastronomy, and conviviality.

In addition to his work in the wine world, Clovis is also a musician.

He’s collaborated with renowned artists like The Alchemist, Camouflage Monk, and Conway The Machine on music projects that reflect his love for hip-hop. His lyrics often emphasize the importance of getting back to basics, celebrating simplicity, and embracing authenticity—a philosophy closely tied to his connection with nature.

LAST WORDS :

Clovis Ochin is an artist who weaves his passions, convictions, and experiences into heartfelt and evocative work. His words, filled with rare sincerity, invite us to reflect, feel, and maybe even rethink how we see the world.


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