ERA : 90's
ORIGIN : JAPAN
FABRIC: 100% COTTON
SIZE GUIDE :
- Shoulder width: 44 cm / 17 inches
- Centre backlength : 42 cm / 17 inches
The back pocket seagulls are the ultimate symbol of craftsmanship and detail that go into the creation of EVISU jeans" typically hand painted, printed or embroidered, this calligraphic signature deems the completion of the artisan production process.
EVISU denim is made on narrow shuttle looms.
The thread goes back and forth so at the edges you see it going back around on itself, making a smooth edge.
Modern looms, made to mass-produce denim, shoot each thread through individually repetitively, hence the fraying imitator use unattractive chain stitching to mimic the selvedge.
EVISU selvedge is usually red and white, it denotes the true authenticity of the production process and hence the EVISU jeans.
The Godhead patch, used in poplin and cotton / leather bears the company's true signature.
The smiling figure represents EVISU, the Japanese god of prosperity, who symbolizes EVISU's brand image and legacy.
Kanji script refers to the quality and roots of the brand.