BRUT® x JJJJOUND

JJJJound was originally launched in 2006 as a digital mood board exploring the recurring patterns in design. Over the next decade, JJJJound evolved beyond the realm of the Internet and was made tangible by collaborations with atrists and brands that share their strong design ethics. The result is a commitment to a different way of thinking; finding new ways to interpret products by respecting their original story. Vintage Swiss workwear denim from the early 1950’s is at the core of this collaboration. The durable weight mixes perfectly with the original blue colour of the fabric. Mending was carefully executed keeping the essence of the fabric intact, and conserving the meaningful details that define the denim’s history and utility. The outcome is a collection of 55 one-of-a-kind jackets and hats hand-made in the BRUT Studio Atelier in Paris. Approximately 3 pairs of pants were used for each jacket. The pants were cut and sewn; reassembled and puzzled together to fit JJJJound’s Utility Jacket pattern. The remaining material was used to make BRUT ‘Bucket Style’ Hats. A collectable pin featuring an elephant wearing the jacket was created to commemorate the collaboration.

AVAILABLE AT BRUT IN PARIS AND ON JJJJOUND.COM

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